br1dge is the world’s only responsible audience trading platform powered by 1st-party data and purpose-built to conform to evolving privacy policy requirements. Our Direct Audience Trading platform provides all of the benefits of programmatic media buying including the ability to reach ~98% of consumers across hundreds of domains via our unique, direct integration with premium publisher ad servers.
Multiple activation models either directly with publishers or any DSP via Deal ID
Frequency and Exposure controls via the 1st-party cookie
Addressability on ~98% of consumers
Behavioral and Interest-based Audience Targeting using the IAB taxonomy
Full transparent site selection
Low infrastructure fees to maximise working media
Identify consumers via deterministic 1st party cookie
Pinpoint your target audience across all devices
Activate via your current workflow
Measure delivery comparing publisher and advertiser data
Optimize campaign performance inside publisher ad servers
A global women’s health pharmaceutical company faces a significant challenge reaching females aged 18 to 34 due to 3rd party cookie deprecation.
Identify updated reach tactics that leverage 1P publisher audience data and are not subject to the “addressability gap” caused by the loss of 3P cookie signals.
br1dge reaches 4x more consumers on their mobile devices where research shows 80% of time is spent online
br1dge reaches 3X more ontarget audience compared with current programmatic tactics, across all devices and formats.